FOR RESPONSIBLE LIVING

Despite its success, Diesel’s philosophy has remained unwavering since its inception: passion, self-expression, and a determination to change the game.

Now we commit to taking on a bold new challenge, confronting the social, economic, and environmental impacts of the fashion industry at large, a challenge Diesel is ready to face - head on.

This is why we launched our strategy, Diesel For Responsible Living which outlines our commitment to taking action for the benefit of current and future generations, ensuring Diesel’s continuing success in a changing world, based on four Pillars:

Be the Alternative, Stand for the Planet, Celebrate Individuality, Promote Integrity.

CELEBRATE INDIVIDUALITY

We commit to developing a sustainability culture within the company, honoring employees’ rights and their diversity, which allows us to thrive, treating all equally, nurturing employees to fulfil their potential, and promoting a safe work environment.

PROMOTE INTEGRITY

We commit to working towards the highest social and environmental standards throughout our supply chain, by enhancing the traceability of our products and promoting positive practices amongst our suppliers.

STAND FOR THE PLANET

We commit to climate action, and to rising for environmental stewardship, by minimizing our greenhouse gas emissions, reducing our water footprint, and improving reuse and recycling rates across our operations.

BE THE ALTERNATIVE

We commit to creating alternative, responsible products and packaging, by seeking our low impact materials and innovative techniques, investing in research and development, and collaborating with others to find more sustainable solutions throughout all stages of our value chain.

DIESEL’S 2030 SUSTAINABLE DEVELOPMENT GOALS

SUSTAINABILITY REPORT 2023

Diesel is part of OTB Group. Click here to access our OTB Group's "Sustainability Report" and find out more about our key goals and achievement.

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OUR HIGHLIGHTS

Diesel Library

Our commitment to alternative material and production processes goes hand in hand with our belief that our denim should be made to last. The Diesel Library offers evergreen denim essentials designed to transcend trends and be worn season after season. Every style in the Library is designed through a 360 sustainability lens, focusing on all the core components that make our denim so distinctive.

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Diesel Rehab Denim

Diesel Rehab Denim, launched in partnership with Tejidos Royo, has been designed with sustainability at its heart. Diesel Rehab Denim is made using 100% recycled cotton and fully recycled spandex elastane mixed with Tencel ™ Lyocell using REFIBRA technology. This line also features Dry Indigo® Technology, drastically reducing the amount of water, chemicals and energy required in the dying process.

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Essentials

The Essentials collection is a core part of our ready to wear offer, featuring everyday cotton jersey staples that are distinctively Diesel. We have been working hard to make sure that the cotton we use across our collections is responsibly sourced and that our Essentials collection only features lower impact treatments and trims. Moreover, from Spring Summer 2023 onwards only certified organic cotton will be used in the Essentials Collection.

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Diesel Second Hand

There are 7.9 million people and the average person owns six pairs of jeans. We believe it’s time for a resale revolution. Diesel Second Hand is a curated edit of beautifully worn Diesel jeans, carefully assessed and authenticated, then meticulously restored and renewed and offered for sale as good as new. We see Diesel Second Hand as an important step towards circularity, the seed of a new business model and a critical element of our “For Responsible Living” strategy. Join the movement and help us to keep Diesel products alive and kicking for years to come.

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